Innovation Boosts Wings and Rings' Evolution
Wings and Rings
https://order.wingsandrings.com
With more than 80 units presently and still expanding, the sports-themed restaurant franchise Wings and Rings has perfected their menu and the special ingredients that go into making fresh wings, specialty burgers, salads & sides.

Due to positive growth, Wings and Rings structured its roadmap to include technologies that further franchise development and increase customer acquisition and retention. To this end, Wings and Rings sought out DineEngine® as a partner to achieve multiple digital objectives.

The New Wings and Rings Ordering Flow

The Wings and Rings direct ordering experience fully integrates Olo, leveraging Heartland for gift cards. The app flow is configured to clearly present the complex menu with easy selection and modification, guided by engaging category, product, and ingredient imagery.

Game-Changing Tableside App

To fully accommodate Wings and Rings requirements, DineEngine formulated a partnership with ITWercs, who was capable of providing specialized functionality for the Wings and Rings in-store mobile tableside app such as dynamic pricing and extensive product menu modification.

Developed For Mobile Devices

Although the apps are responsive for all digital devices, we built the web and tableside apps to shine on mobile for easy convenience and contactless security.

"DineEngine leveraged technologies that allowed our brand to innovate, which can be seen in our tableside app, positioning us to bring guests back to the in-store dining experience."
Diane Matheson, VP of Marketing | Wings and Rings

PROJECT PARTNERS

Building A Contactless Digital Ordering Arsenal
The Wings and Rings mandate was to build a web app with integrated direct ordering leveraging Olo, construct a tableside app to be used in-store leveraging ITWercs & DataCap, and integrate the Punchh mobile app for loyalty & rewards, coupons & promotions management.
Adding Tableside Ordering To Build A Powerful Digital Tech Stack

Bringing guests back to the traditional in-store dining experience requires contactless client-facing solutions. As a standout brand, it is important to emphasize how the tableside app is an innovation propelling Wings and Rings ahead in the restaurant marketplace.

With a smartphone, customers can use the tableside app without having to physically hold menus, interact with servers, touch pens & receipts, or pass credit cards back and forth. Guests simply scan a QR Code at their table to access the tableside app, which is used to order, pay, use coupons, reorder in-store, get to-go, curbside pickup, etc., all from the comfort and safety of their table.

The Wings and Rings tableside app functions exactly like a traditional ordering app, integrating all third-party providers to provide a seamless experience. Orders come into the POS paid for, and sent to the kitchen display system for preparation. When ordering, the guest scans the QR Code which assigns a table number or location in-store. The completed order is brought to the customer.

DineEngine built out the tableside app with menu flows that accommodate product modifier selections, making the ordering experience quick and easy. Alcoholic drinks can be ordered using the tableside app. Guests receive a pop-up notification to have their ID ready for servers. The “call server” functionality brings restaurant staff to the guest with a click of a button.

Wings and Rings can change special menu items hourly or daily, and update pricing from happy hour to dinner service. The app remembers past orders, credit card information, coupon application, and loyalty points for redemption, helping to facilitate reordering for Wings and Rings guests.

In addition to the enhanced direct ordering web app, Wings and Rings had DineEngine build out their mobile tableside app because they understood there is a vast customer base waiting to be tapped for in-store dining. By doing so, Wings and Rings is now positioned to bring customers back into the restaurant to increase operational revenue.

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