Brochure Website & Integrated Ordering
Piada Italian Street Food
Through custom programming, DineEngine worked closely with Piada and Moxie to design the UX/UI, and produce website content mirroring the spirit of their product and people.

The Piada project included a complete upgrade of their previous web presence. The goal was to portray their unique story, promoting branding via design, while stylistically providing a responsive, visual voice through passionate food imagery.

The second stage of the project focused on creating a new custom online ordering system capable of handling their rapid expansion, integrated with Olo, an online ordering platform catering to multi-unit restaurants.

Requirements were to:

Create user-friendly restaurant menus with detailed food descriptions and venue location information. View locations for pricing details. Create a custom, user-friendly online ordering system integrated with the Piada website. Focus on creating a design/site/experience communicating Piada’s passion to their customers.

"Working with Piada®, DineEngine® was able to increase online orders by 5X and achieve overall usability goals."
Jeff Myers - CEO


Configured for Efficient Ordering & Loyalty Application
DineEngine built the Piada presence to work with Olo integrated direct ordering and Paytronix for loyalty & rewards application and redemption.
Solution and Results

The finished product successfully communicated the goal of the redesign — Piada’s passion for their business. It was a successful project that led to a substantial improvement — increasing their legitimacy, presence, and growth manyfold — and continues to do so.

Reached goal to get more visitors to the Piada homepage, experiencing a 43 percent increase.

Increased users ability to access high priority Piada menu and location pages a full 75.5 percent.

Created efficiency for users to locate pages and info, generating a streamlined 59 percent fewer clicks to checkout.

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