February 28, 2019
How Custom Design & Development Solutions Help Your Brand Succeed
By DineEngine

Whether it’s POS, online ordering, loyalty and reward integration or delivery integrations, many restaurants use a mish mash of tools that don’t play well with each other. It is important to understand how custom design & development solutions can help your brand succeed.

The main disadvantage is that you can’t keep all your data in one place. Functionality differs from one platform to another. And, that limits your ability to customize how you want the apps to appear and work together, if they even work together to begin with.

Custom development services can help you bypass all that headache and get straight to what you want. The short-term costs may be greater, but the long-term benefits would far outweigh any of that. Plus, with custom development, it’s possible to bring all the tools you already use together.

So, here are some of the advantages of custom development.


Creating A Consistent Brand Experience


According to Oracle, 86 percent of buyers will pay more for a better brand experience, but only 1 percent feel that vendors consistently meet expectations.

Creating consistency among all your touch points can be a challenge. And, as a restaurant, you’re likely using a variety of employee-and customer-facing apps and tools already.

With the help of custom design and development, you can ensure both your employees and customers are getting a consistent experience from you, no matter how they choose to interact with your restaurant.

As you’ve already learned, brand experience does matter and it’s worth investing in.


Connecting the Tools You Already Use


With the right custom development services, you won’t have to swap out your existing tools. You won’t have to utilize and learn a new, proprietary system.

The tools you already use can be connected in a meaningful way to create better results.

It doesn’t matter whether it’s a back-office, employee portal, POS, online ordering, loyalty/rewards or delivery.

There is a way to get your apps to synchronize. In addition, the way those apps work together can be done according to your specifications.


Enhancing Your Guest Experience


Custom development can offer so much more in terms of creating the customer experience you want to create.

Developers can help you with the web design and web development you may require, and ensure that they work and look great on any screen.

Mobile app development and self-service kiosk apps can be created for ordering and POS to match your exacting demands.

And, even if there are custom API integrations you’re interested in using, there is a way to connect your data however you need it.

Again, you can ensure that all customer touch points are helping create brand loyalty.


Improve Your Restaurant’s Efficiency & Results


Naturally, the most significant advantage of custom development and technology services for restaurants is that you can improve your operational efficiency, and therefore, your bottom line.

Every restaurant is looking to gain an edge because of how competitive the business is. If you could handle bigger orders, make checkouts faster and deliver the right product and message to the right person at the right time, how would that make a difference?

The difference would be noticeable. You would see your business grow at a rapid rate and it would be more scalable than it’s ever been. You’d be able to do more in less time with dashboards & business intelligence for your restaurant.

And, you would also have more data-based insights to measure customer experience and help you jump on trends and avoid any looming disasters. You’d be able to make more informed decisions about your business instead of relying on your gut.


Final Thoughts


With custom development, you’re going to be far less limited in what you can do with your apps.

You’ll be able to improve efficiency, maintain brand consistency, and most importantly leave your customers happier than ever.


Are You Interested in Getting Custom Development Services for Your Restaurant?


Whatever web app, mobile app, or self-service kiosk you are currently using or plan to use in the future, they should be a reflection of your restaurant and the excellent customer service you provide.

Seek to deliver a consistent and one-of-a-kind digital experience leading to bigger orders and faster checkouts. Invest in the tools you need to manage your business as efficiently as possible.

Creating a consistent digital experience will leave your guests hungry for more.



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