With Olo for ordering, we built a custom single sign-on (SSO) integration so Mellow could leverage the Punchh app for users to engage and order via mobile, a Personica integration for promotions management, and a Mapbox integration for order location & delivery.

As mentioned, a primary consideration via desktop and mobile web was to display the extensive Mellow Mushroom menu in a pleasing way, adding the ability to easily customize products with swift access to checkout.

We built out menu functionality that allows for modifier specialization such as the ability to configure half & half pizzas, and filtering by allergens and nutrition. For customer ease of ordering, a separate menu and page was built out for vegan/vegetarian products as well.

Mellow enjoyed the addition of features such as upsells, cross-sells, saving orders as a favorite, reordering as a signed-in user, and saving payment information.

Another perk was the ability to offer a separate locations landing page for each location, and being able to save a location as a favorite.

Upon the Mellow Mushroom enterprise launch, each franchisee saw a commensurate increase in orders and check size, leading to further engagements to add supplemental features.

For instance, we created a custom Google Tag that measures all Mellow app events, evaluating what a user is looking at on the app, and how the user is interacting with the app. For security and user welfare, we also upgraded Mellow’s ADA compliance to an even higher standard.

As a strategic development partner with Mellow Mushroom, we have continued to work with them to optimize their digital initiatives, and create the perfect ordering experience for their guests.